You can also read this post at Metrowest Daily News on my syndicated blog, “Health Conscious.”
Smiling people dance in a field of summer flowers under a blue sky without a care in the world. Then a fast, cheerful voice-over begins listing some pretty awful symptoms that could occur if you take the drug being advertised.
Only the United States and New Zealand are permitted to directly advertise pharmaceutical drugs to consumers. These advertisements list side-effects that often sound far worse than the targeted problem. You’d think consumers would say, “No thanks, I’d rather just live with my condition.”
But what if people feel they have no choice? Continue reading