The following guest blog is written by my friend Steve Graham. Much of his career as an editor has been centered on spiritual reporting. He spent the first part of his career working in Michigan as an advertising copywriter in the auto industry. He writes from his home in Natick, MA.
A recent blog post on this site reported that the US spends $300 billion a year on pharmaceutical drugs, and that the United States and New Zealand are the only two countries in the world that permit the public advertising of prescription drugs.
Any American who has spent any time at all watching television is familiar with the slick and often lengthy commercials for these drugs. They may:
- humorously depict the symptoms of the disease in question (as for example one that shows an elephant sitting on a person’s chest)
- glamorize the product through indirect association (by showing, for example, a smartly dressed woman window shopping in an upscale mall)
- inadvertently promise joy and hope (through shots of sun and flowers and smiles and picnics)
But you have to admit that the main purpose of this advertising is to sell products so that corporations make money. Viewers are urged to “ask their doctor” as an empowered consumer, rather than as a helpless patient. Continue reading








